For the 2015 BRIT Annual Report, I interviewed botanists conducting research on endangered plant species in Baja California and learned how environmentalists hope to save a unique habitat.
Writing for Corporate and Nonprofit Clients
My job is to help clients tell their stories. I approach writing for clients just as I approach writing for magazines. I start with reporting, often interviewing multiple sources to uncover the details that will make the story compelling. Then I focus on pulling the reader into the text and taking them on a narrative journey.
My first priority is always to understand the client’s strategic goals. I enjoy working with clients to craft communications strategies that will help them tackle their communications challenges.
I’ve freelanced professionally since 2000 and worked as a professional writer since 1992. I’ve written on almost every topic under the sun–my first employer was an engineering firm that specialized in wastewater management, and once you’ve written about wastewater management you can write about anything. Recently, my clients have been drawn from the fields of education (both higher ed and K-12), architecture and engineering, environmental research, and healthcare.
Project types:
- Annual reports
- Reports and whitepapers
- Organization histories
- Newsletters
- Press releases
- Web text and blog posts
For the 2016 APPA Thought Leaders Series report, I discussed how higher education facilities organizations can become more customer-centric. This is the 11th Thought Leaders report that I’ve written.
For the 2014 BRIT Annual Report, I interviewed educators about how field trips can be fun when they involve hands-on science.
