Copywriting
Web text. Research reports. Customer and donor stories. Case studies. Press releases. Video scripts. Trade articles. I’ve written them all.
I bring to these projects the same skills that I apply to my book and magazine writing: intense research, thoughtful exploration of complex subjects, and compelling storytelling.
For more information, you’re invited to check out my copywriting-focused resume.
Fort Worth Botanic Garden’s new website goes live
It is a truth universally acknowledged that the moment an organization completely revamps its website, the clock starts ticking on the need to completely revamp it again.
APPA: Report predicts challenges and opportunities of higher education in 2030
The final APPA Thought Leaders report for 2024 was recently released. This is always a satisfying day, the result of several months of work. This year, 30 higher education experts met in Alexandria, Virginia to discuss the the future of college and university campuses in 2030.
Fort Worth Botanic Garden: Embrace the philosophy of Japanese gardening
For the October issue of the Fort Worth Botanic Garden newsletter, I talked to Nick Esthus, the horticultural manager of the Japanese Garden, about the philosophy behind this remarkable space. He also discussed how to apply these principles at home, saying: “The goal is to create a beautiful space that exists in harmony with the surrounding architecture and landscape.”
Fort Worth Botanic Garden: Enjoy strawberry shortcake, guacamole, chocolate and coffee? Thank a pollinator!
The Fort Worth Botanic Garden celebrates butterflies every spring with the annual Butterflies in the Garden event. For the March newsletter, I wrote about the